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Media Contact: Melissa Rojas
For Release: June 27, 2017

DC Breastfeeding Coalition Expands Outreach

The DC Breastfeeding Coalition (DCBFC) is pleased to announce several presentations and events during National Breastfeeding Month in August, World Breastfeeding Week (August 1-7), and Black Breastfeeding Week (August 25-31). The activities aim to engage not only mothers, but the network of people surrounding mothers who help make breastfeeding possible.

Since 2004, DCBFC has sought to promote, protect and support culturally-sensitive programs and activities that build awareness and understanding of the preventive health benefits of breastfeeding. Breastfeeding promotion is generally geared towards women and mothers, however, this year, in partnership with the District of Columbia Department of Health, DCBFC will engage less traditional groups of audiences who are influential within their respective communities in the District of Columbia.

Last year, more than 80% of babies in DC were breastfed at birth, by six months of age only 23% were exclusively breastfed. Breastfeeding support, or rather the lack of it, is the primary reason most mothers are unable to meet their breastfeeding goals. "While many people will receive breastfeeding support that comes in the form of a lactation consultant or a healthcare provider, their most valuable breastfeeding support comes from 'ordinary' community members. In this way, the people that surround mothers are not ordinary but extraordinary. They help moms meet their breastfeeding goals," says DCBFC President, Dr. Sahira Long. "Each and every one of us has a role in making breastfeeding easier for families who choose to do so."

In many communities, few spaces provide more support and have more influence than faith-based institutions. Faith-based institutions counsel and support their communities in many ways, oftentimes serving as a source of inclusivity and comfort. DCBFC plans to work with faith-based institutions to help them explore ways of welcoming breastfeeding mothers.

DCBFC will host a family-friendly The BIG Latch On event on Saturday, August 5, 2017 at 9:30 AM at Bellevue/William O. Lockridge Library. Additionally, DCBFC will work with faith-based community partners through a series of presentations to their members throughout the month of August (various dates and locations). Finally, DCBFC will host a film screening of The Milky Way, Thursday, August 24, 2017 at 5:30 PM in the Towers Auditorium at Howard University Hospital.

DCBFC is seeking support from public figures to help promote breastfeeding to a broader audience. Anyone interested in getting involved as a sponsor, member of the press or volunteer should contact Melissa Rojas at

For more information, please visit We look forward to seeing you in August!